SHORT & ACRONYM DOMAINS.
01. EASY TO REMEBER.
We get bombarded with tons of information online everyday. To cope with this glut, people process information incredibly fast. Even the government uses acronym domains. Most government agencies opt for domain name acronyms that people can remember easily. The Food and Drug Administration uses FDA.gov, the United States Department of Agriculture uses USDA.gov and you can find the Environmental Protection Agency at EPA.com.
Considering the millions of people who use their online services, having an easy-to-remember domain name is essential. One other advantage of a memorable domain name is that your customers are more likely to recommend it to friends. You cannot tell your friends about that online shoe store whose name you cannot remember. Neither can your customers.
02. EASIER TO TYPE & PRONOUNCE.
More people than ever before are using smartphones to browse the internet. With the tiny keyboards on their smartphones, typos are easy to make. So even if some in your target market know your long and tedious domain name, you could be easily losing them to competitors or error pages through misspelled URLs.
There is also another technology development that should make you rethink your 15-character domain name. Voice-based interfaces are becoming more common as smart assistants take over our devices. There is Apple’s Siri, Google Assistant and Amazon’s Alexa. As people increasingly use their voice to interact with smartphones and other devices, the brand names that will come out on top are those that are short and easy to pronounce.
03. EASILY RECOGNIZABLE ONLINE.
Online brand exposure has become a leading marketing strategy for businesses. Today’s online audience has been primed for quick and fast. Look at the domain names of some of the biggest online powerhouses: Google.com, Amazon.com, MSN.com, Twitter.com, Apple.com and many others. They all have one thing in common – short and snappy names that are not only easy on the lips but also on the eyes.
04. GLOBAL REACH.
Ever heard of a company named Allgemeine Elektricitäts-Gesellschaft AG? What about Vneshtorgbank? These are two multinational companies that are better known using their shorter names. The first is AEG (aeg.com), a German electronics company and the second is VTB (vtb.com), a multinational bank based in Russia.
In both cases, they have been able to cross borders with a universally understood brand name. Short and acronym domain names do not have the language and cultural barriers common in longer names. If you ever find yourself needing to go international, expansion will be much easier.