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Secure your companies future with the right domain name.

L2 Media is a premium domain name company that specializes in short brandable and acronym domain names. In many cases, short abbreviated names have become more popular then full names. What does AOL stand for? How about GE? These acronyms have become so ubiquitous that they are all people know. Most importantly, they have propelled the companies behind them to great levels of popularity.

Research shows domain names with 7 or less characters receive the highest traffic. If a domain name is 10 characters long, traffic drops by 7%. In other words, each extra character leads to 2% less traffic.

Long domain names simply won’t do in this age of competing brands, short attention spans and increasingly small screens. Don’t even think of using a hyphen to make your winding domain name more brandable. Studies have found a slide in a website’s ranking if it used a hyphen in its URL. There is only one way to improve the aesthetics of your domain name and in turn, drive up brand exposure and loyalty: by shortening your URL.





We get bombarded with tons of information online everyday. To cope with this glut, people process information incredibly fast. Even the government uses acronym domains. Most government agencies opt for domain name acronyms that people can remember easily. The Food and Drug Administration uses FDA.gov, the United States Department of Agriculture uses USDA.gov and you can find the Environmental Protection Agency at EPA.com.

Considering the millions of people who use their online services, having an easy-to-remember domain name is essential. One other advantage of a memorable domain name is that your customers are more likely to recommend it to friends. You cannot tell your friends about that online shoe store whose name you cannot remember. Neither can your customers.


More people than ever before are using smartphones to browse the internet. With the tiny keyboards on their smartphones, typos are easy to make. So even if some in your target market know your long and tedious domain name, you could be easily losing them to competitors or error pages through misspelled URLs.

There is also another technology development that should make you rethink your 15-character domain name. Voice-based interfaces are becoming more common as smart assistants take over our devices. There is Apple’s Siri, Google Assistant and Amazon’s Alexa. As people increasingly use their voice to interact with smartphones and other devices, the brand names that will come out on top are those that are short and easy to pronounce.


Online brand exposure has become a leading marketing strategy for businesses. Today’s online audience has been primed for quick and fast. Look at the domain names of some of the biggest online powerhouses: Google.com, Amazon.com, MSN.com, Twitter.com, Apple.com and many others. They all have one thing in common – short and snappy names that are not only easy on the lips but also on the eyes.


Ever heard of a company named Allgemeine Elektricitäts-Gesellschaft AG? What about Vneshtorgbank? These are two multinational companies that are better known using their shorter names. The first is AEG (aeg.com), a German electronics company and the second is VTB (vtb.com), a multinational bank based in Russia.

In both cases, they have been able to cross borders with a universally understood brand name. Short and acronym domain names do not have the language and cultural barriers common in longer names. If you ever find yourself needing to go international, expansion will be much easier.




What If I Already Have a Great Domain Name?

Even if you have a domain name that is working perfectly for you, we highly recommend you also purchase the acronym or shorter version of it. There are some big brands that have done this. Facebook paid $8.5 million for FB.com. British Airways also uses BA.com, American Airlines can be accessed through AA.com and The New York Times also uses the domain name NYT.com.

There are several advantages to acquiring your name’s acronym. One, it provides an easier way for your customers to access your website. Two, it ensures you are not asked to cough up millions later when you realize you need it for your growing brand.

At L2 Media, we have the experience and knowledge to help you acquire the name your business needs.

For Sale



We have some great names in our inventory. You’ll find they are competitively priced and we offer payment plans if needed.



If you’re looking to buy or sell a domain name then you’ve come to the right place. We are ready to help you acquire the perfect domain and we are always in the market for quality domain names and pride ourselves on closing deals quickly.

Some of the types of names we purchase are:

  • Dictionary .com keyword domain names (One word .com)
  • Three letter .com domain names (LLL.com)
  • Three number .com domain names (NNN.com)
  • Four letter .com domain names (LLLL.com)
  • Four number .com domain names (NNNN.com)

If you own a valuable domain name that you would like to sell, contact us using the form below. Include the domain name(s) for sale and your asking price.